Privacy Notice
Our Privacy Notice has been designed with you in mind. How the notice applies to you will depend on the way in which you interact with us.
Your choices and rights under each scenario are explained in more detail below. Click on each icon for more information, or scroll down to read the full policy.

What Information We Have & Where We Get It
We collect and store different types of information about you when you create an account, buy tickets, contact us, and use our websites, apps and social media.

How We Use Your Information & Why
We collect when you purchase a ticket to our event and use your information for lots of reasons such as better understanding the demographic who attend our events. 

Who We Share Your Data With & Why
We may share your information with the Event Partner(s) - such as the Naming Rights Sponsor or Platinum Sponsor - to contact you regarding their products. 

Your Choices & Rights
Among other rights, you can choose whether to receive marketing from us. You also have the right to access the information we have about you.

Looking After Your Information
We’re always taking steps to make sure your information is protected and to delete it securely when we no longer need it.

Contact Us
If you have any questions or feedback about this notice, or how we handle your information, get in touch with us.

What Information We Have & Where We Get It

  • When you create an account, buy a ticket or have a ticket transferred to you by a friend, we will collect your information which depending on service we are providing, may include your contact and billing information.
  • If you have accessibility requirements, we want to make sure you have the best experience when attending events. To do this, we need to collect details of your requirements (which may involve you providing information about your mental or physical health).
  • We use suppliers who collate geodemographic data which assists us in better personalising our services to you. If you’d prefer that we do not do this, see the ‘Your Rights & Choices’ section below.


How We Use Your Information & Why

1. For the performance of our contract with you

We use your information when you enter into a contract with us (for example to buy merchandise or a ticket) so we can:

  • process your order
  • take payment, and
  • provide you with customer support.

2. For our legitimate business interests

  • To conduct market research and analysis which helps improve and customise our products and services.
  • For our marketing purposes, unless your consent is required for such marketing (see section 3 below).
  • To send you customer service emails including booking confirmations and event reminders.
  • To prevent or detect unlawful behaviour, to protect or enforce our legal rights or as otherwise permitted by law. For example, making sure tickets get into the hands of real guests. As such, we may use your information to prevent ticket touting, misuse of our intellectual property (e.g. our or our Event Sponsor’s brands), fraud, or other crimes.
  • To ensure the security of our and our Event Sponsors’ operations.

3. Where you’ve given your consent

  • To contact you with information or offers regarding our upcoming events, products or services – this may be via email, via SMS, or social media platforms. You can change your marketing preferences at any time, see “Your choices and rights” section below.
  • For our Event Sponsor’s (Naming Rights & Platinum Sponsors) to contact you regarding their products and/or services
  • To process your health data to meet your accessibility requirements, where specifically required and explicit consent is provided.


Who We Share Your Data With & Why

  • Our third-party service providers (sometimes known as data processors) such as cloud computing providers who provide the IT infrastructure on which our products and systems are built.
  • We may share your information with our Event Sponsors (Naming Rights & Platinum Sponsors only) so that they can share information with you about their products and/or services. We will always name the Event Partners at The Event and you will be given the option to unsubscribe to not receive communications from them.
  • Any successor to all or part of our business.


Your Choices & Rights

Your choices

Where you have given us your consent, you can withdraw it by doing the following.

  • To stop receiving our marketing you can change your preferences within your account, follow the unsubscribe instructions in any of the emails we send you or contact us and we will do it for you.

Your rights

You also have rights over how your personal information is used including:

  • The right to object to our processing of your data.
  • The right to request that your information be erased or restricted from further use.
  • The right to request a copy of the information we hold about you.
  • The right to correct, amend or update information you have given us (where you have an account with us you can also do this by logging in and updating your information).

To exercise any of the above rights please contact us requesting which right you wish to amend. Please note that whilst we will carefully assess every request we receive we may not always have to comply. When this happens, we will explain why.


Looking After Your Information

We have security measures in place to protect your information. The security measures we use will depend on the type of information collected.

We only keep your information for as long as required to provide you with the services you request, for the purposes outlined in this policy and for any legal purposes for which we are obliged to keep the information. We will securely delete your information when it is no longer required for these purposes, in line with our company policies.


Contact Us

If you have any questions about the above, or our approach to privacy, please contact us here